Job Description

Paid Social Media Consultant (Manager)
Job Number: 21-13136
Join the Eclaro Team! Eclaro is looking for a Paid Social Media Consultant (Manager) for our client in Memphis, TN.
Eclaro’s client is an industry-leading managed service provider that works with multinational hospitality clients to enable an integrated approach to analyze and manage external talent on a global basis. If you’re up to the challenge, then take a chance at this rewarding opportunity!
Position Overview:
  • Paid Social media plays an important role in driving measureable business impact for the organization. In this role, will build, implement and measure complex paid social media campaigns that deliver on upper and middle funnel goals.
  • This role will require a deep understanding of social media advertising capabilities, proven stakeholder management skills and strong analytical rigor.
  • As a Social Media Manager, will play an instrumental role in helping test and prove the value paid social media can deliver on bottomline business value.
  • Will leverage data and insights to recommend program strategies, develop campaign tactical plans, report on performance and establish long-term learning agendas and a backlog of ideas for multiple platforms and campaigns.
  • Reporting to the Director of Paid Social Media, will also work in close partnership with the in-house team, internal Marketing partners and stakeholders to educate on paid social media best practices, gain approval for strategy recommendations, and report on progress and learnings.
  • Oversee our mid-funnel paid social media campaigns to deliver efficient traffic and recommend new ideas and testing plans to improve performance and scale
  • Assist in the design of an overall audience strategy that breaks down campaign silos, leverages upper funnel campaigns and first-party data and that aims to increase retargeting opportunity to deliver hotel bookings
  • Analyze multiple data sources to understand program performance, communicate results to appropriate partners and make recommendations for key areas of improvement
  • Coordinate with social strategy partners to ensure best-in-class creative that supports media objectives and ideal customer experiences
  • Partner with agency partners (where applicable) and social media platforms and assist in establishing streamlined ways of working that increase efficiency and outcomes.
  • Serve as Paid Social Media expert with key marketing partners and leaders
Required Qualifications:
  • 5-7 years of digital media ad planning experience, social media preferred
  • Knowledge of digital media buying, measurement principles and media math
  • Knowledge of DCM and web analytics
  • Demonstrated ability to direct and set strategy for digital media and optimization activities
  • Proven successful stakeholder management and solid communications
  • Ability to independently prioritize and manage multiple deadlines and complex project deliverables
Preferred Qualifications:
  • Knowledge of travel or credit industry or experience in a demanding performance marketing environment
  • Experience providing constructive direction to agency partners, driving improved performance and strong relationships
If hired, you will enjoy the following Eclaro Benefits:
  • 401k Retirement Savings Plan administered by Merrill Lynch
  • Commuter Check Pretax Commuter Benefits
  • Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
If interested, you may contact:
Heckle Tulab
Heckle Tulab | LinkedIn

Equal Opportunity Employer: Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Application Instructions

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