Job Description

Digital Marketing Specialist
JobDiva # 21-04986

Be part of a company that delivers life-changing healthcare solutions. Eclaro is looking for a Digital Marketing Specialist for our client in Lawrence Township, NJ.  

Eclaro’s client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you’re up to the challenge, then take a chance at this rewarding opportunity!

Position Overview:
  • Worldwide Commercialization: Multi-Channel Digital Marketing
  • Responsibilities include development of immunology-brand consumer digital marketing strategies and tactics. The role requires substantial collaboration with internal teams, as well as external agencies, to develop, execute and measure effectiveness of Consumer/Patient brand marketing efforts to meet commercial objectives.
  • Partner with Brands on development of digital Brand Marketing, interacting seamlessly with Brand team, Business Analytics, Matrix/Production and Agencies (Digital & AOR)
  • Champion development and execution of digital brand marketing campaigns, tactics, and programs, including LMR (legal, medical, regulatory) reviews and approval
  • Leverage Digital capabilities, standards, and best practices to drive Patient engagement for brands within a specific therapeutic area
  • Examples include Brand websites, CRM patient support programs, Digital display ads, SEO/SEM, Social Media and Video brand and condition content development
  • Support development and pilot new digital brand marketing programs

Responsibilities:
  • Serve as Digital Marketing point-of-contact for the Brand(s), agencies, and Matrix teams to enable seamless execution of digital campaigns/tactics
    • Collaborate with Brand leads on marketing campaigns, strategies, and tactics
    • Support development of annual strategic and functional Marketing Plans
  • Coordinate with internal teams and external agencies on the following activities:
    • Prioritization of campaigns and tactics
    • Definition of campaign/tactic success (e.g. development of metrics plan)
    • Evaluation and optimization of brand tactics to achieve KPI's and brand objectives
    • Maintain view of the competitive landscape to support Digital best practices
    • Support innovation culture, developing innovative digital tactics and application of analytics
    • Deliver creative briefs and other necessary required documentation to support the
    • digital marketing program development
    • Monitor, manage and provide regular updates on campaign/project development and
    • financials

Qualifications:
  • Degree/Certification/Licensure 4-year bachelor's degree
  • Minimum of 3+ years of experience and demonstrated responsibility in Digital Marketing, including marketing strategy, brand planning, multi-channel (digital and non-digital), marketing operations and campaign/tactic development and execution

Preferred Skills:
  • Websites development and knowledge of multi-screen/responsive web design
  • CRM and email campaigns
  • Digital display advertising development
  • Search engine optimization
  • Search engine marketing
  • Social media campaign development & execution
  • Agency, vendor, and project support team management
  • Proven track record of coordinating and collaboration across multiple teams
  • Ability to drive action or recalibration to meet business requirements
  • Accomplished in planning, prioritizing, and organizing campaign development/execution
  • Negotiation skills to build consensus, resolve conflicts and manage expectations
  • Ability to effectively develop creative briefs and project requirement documents
  • Experience and knowledge of the Legal/Medical/Regulatory review process
  • Strong oral, written and interpersonal communication skills
  • Experience working in the pharmaceutical or healthcare industry strongly preferred
  • Ability to use software and systems independently (e.g., Microsoft Suite, Veeva Vault)

If hired, you will enjoy the following Eclaro Benefits:
  • 401k Retirement Savings Plan administered by Merrill Lynch
  • Commuter Check Pretax Commuter Benefits
  • Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
     
If interested, you may contact:
 
Jay Lucas
arjay.lucas@eclaro.com
6463571240
Jay Lucas | LinkedIn

 
Equal Opportunity Employer:Eclaro values diversity anddoes not discriminate based onRace, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Application Instructions

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