Job Description

Creative Marketing/Studio – Designer
Job Number: 21-07441
 
Join the Eclaro Team! Eclaro is looking for a Creative Marketing/Studio – Designer for our client in McLean, VA.
 
Eclaro’s client is an industry-leading managed service provider that works with multinational hospitality clients to enable an integrated approach to analyze and manage external talent on a global basis. If you’re up to the challenge, then take a chance at this rewarding opportunity!
 
Position Overview:
  • The Client Creative Studio is part of the Global Enterprise Marketing function within Global Marketing and Loyalty. The creative studio partners with cross-functional teams across the organization to build marketing platforms and consumer campaigns to drive consumer awareness, engagement, preference and loyalty with Client and our 18 brands.
  • You will conceptualize, design and execute creative solutions that consistently and clearly communicate the Client portfolio brand identity, positioning and messaging through all brand areas (including print, web, social media, events, B2B and B2C marketing collateral, internal marketing, etc.), and effectively communicate the strategic intent for each tactic.
  • The ideal candidate will have a wide range of design capabilities and experience, with a solid background in visual communications, print, digital, social, branding and typography.
  • Designers should be comfortable taking guidance from an Art Director but also able to execute creative independently. Ideal candidates are equally strong designers but also can animate (leveraging AfterEffects and/or HTML5).
 
Responsibilities:
  • Proactively understanding and gaining knowledge of our brands, target audiences and competitor activities
  • Adhere to Client brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity
  • Execute creative ideas and concepts, in partnership with the Creative Director, Art Director and design/production team on all creative projects
  • Responsible for graphic design, seeing all projects through from concept, design, production, completion and delivery
  • Develop compelling creative solutions across omni-channel touchpoints with a customer-first lens
  • Evolve, revise or redevelop advertisements or campaigns in response to feedback from the Creative Director, Art Director or internal stakeholders
  • Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels
  • Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities. Work closely with project manager to keep all projects on track
  • Present design work at various stages to stakeholders for review and final approval
  • Collaborate with the Loyalty, Enterprise and Brand marketing teams along with other members of internal creative studio to understand business objectives, marketing objectives and creative needs to support a variety of direct response marketing campaigns. Liaise with internal stakeholders to interpret creative briefs
  • Present and provide business rationale for creative ideas to our internal stakeholders for approval and development
  • Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns
  • Stay current on industry trends, particularly in the digital and social space; share ideas and recommendations for innovating design approaches
 
Required Qualifications:
  • Ability to work on multiple campaigns for various internal brand clients at once, often in a dynamic, fast-paced environment with tight deadlines
  • Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management, internal stakeholders and cross functional teams
  • Staying up-to-date with popular culture and trends
  • Self-motivation, flexibility, stamina and the ability to adapt
  • Confidence, enthusiasm and determination
  • Accuracy and attention to detail
  • Resilience with ability to accept criticism of your work
  • Market awareness with the ability to understand the target audiences
  • Collaboration, with ability to work in partnership with stakeholders across multiple functions
  • Ability to form strong working relationships quickly
  • Strong portfolio showing a range of experience, concepts, and visual styles
  • Minimum of 5 years relative Design experience, preferably in a design firm, advertising or in-house creative department
  • Experience working with a marketing department, understanding of business objectives and ability to find creative solutions to help achieve objectives
  • Knowledge of design fundamentals, & messaging hierarchy
  • Experience working on direct response materials and designing for a range of marketing channels including email, banner ads, social, landing pages, print collateral
  • Ability to develop/present/pitch creative ideas
  • Strong working knowledge of Adobe Suite
  • Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs
  • Must be able to manage multiple projects simultaneously under the pressure of deadlines
  • Strong communication skills with ability to work in a team environment; responsive and proactive
  • Strong creative, organizational problem solving
  • Experience developing rich media and other forms of online advertising
  • Must be able to apply style guides creatively while upholding brand identity
  • Have a strong interest in social and cultural trends and emerging digital technologies
  • Strong attention to detail. Self-starter. A positive attitude and a collaborative personality
 
Preferred Qualifications:
  • Animation, HTML 5 banner development and/or Video production experience
  • Excellent interpersonal and communication skills
  • Have an interest in popular culture, new trends and styles
  • Experience working at a creative agency
  • Experience in hospitality or consumer brands
 
If hired, you will enjoy the following Eclaro Benefits:
  • 401k Retirement Savings Plan administered by Merrill Lynch
  • Commuter Check Pretax Commuter Benefits
  • Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
 
If interested, you may contact:
Gail Ramos
Honey.Ramos@eclaro.com
2012839561
Gail Ramos | LinkedIn
 
Equal Opportunity Employer:
Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Application Instructions

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